The First LEGO Imagine Nation Tour is on its way to Toronto!
Everyone is invited to take their LEGO brick building to the next level during the first edition of the LEGO Imagine Nation Tour which will be held from October 14-16, 2016 at the Metro Toronto Convention Centre.
Taking place over three-days only, families can test their engineering skills in a group competition where they build and test a LEGO bridge, or take photos with life-size LEGO models like the 8-foot-tall LEGO MARVEL™ Super Heroes Avengers and a 7-foot-long LEGO Friends car. In three digitally-enhanced areas, brick lovers can bring their LEGO creations to life on the big screen as children build a LEGO NINJAGO™, LEGO Elves, or LEGO Friends themed model, scan it into the game and enjoy a thrilling, immersive 60-second experience featuring their custom creation.
“The LEGO Imagine Nation Tour is an exciting chance for families across Canada to immerse themselves in a newly designed LEGO experience that combines everything that today’s kids love about physical play and digital entertainment,” said Michael McNally, senior director, brand relations for LEGO Systems. “From one-of-a-kind life-sized LEGO models to the rare opportunity to build with and learn from a LEGO Master Model Builder, wrapped in an interactive digital experience that guides the fun, our event offers Canadian families a chance to experience the LEGO brand like never before.”
There are 15 different pavilions and 20 stunning life-sized LEGO models at each tour stop, while age-appropriate brick building activities will keep even the youngest builders entertained. Everyone will be able to experience activities such as:
Master Builder Lab: learn building tips and tricks from one of only eight Master Builders in the world
Bridge Build Challenge: test engineering skills in a group competition to build and test the strongest LEGO bridge
Brick Pit: imagine and build anything from a mountain of LEGO bricks of every color and size
LEGO Video Games: demo the newest titles from Warner Bros. Interactive Entertainment
Life-Sized LEGO Models: snap a photo with 20 incredible sculptures, including a staggering 8-foot-tall LEGO MARVEL™ Super Heroes Avengers model and a 7-foot-long LEGO Friends car
Digitally Enhanced Building Pavilions: bring LEGO creations to life in four areas where children can create LEGO Elves, LEGO Friends, or LEGO NINJAGO™ themed model, scan it into the game and enjoy a 60-second gaming experience featuring their custom creation
Model Display Areas: build & showcase LEGO NEXO KNIGHTS™, LEGO Star Wars™, or LEGO Minecraft models
“We are incredibly excited to bring the magic of LEGO brick-building in a first-of-its-kind event to families of all ages across the country. By marrying innovative, responsive technology with traditional brick-in-hand play, we’ve created a unique interactive experience with the power to both mesmerize and stimulate the young creative minds of today,” says Christopher Steininger, LEGO Master Model Builder for LEGO Canada. “The opportunity to host LEGO educational sessions within the tour was something I just couldn’t refuse. The LEGO Master Model Builder Lab is a must-see attraction within the tour and something I encourage all aspiring LEGO builders to attend”.
The event offers five sessions throughout the weekend. Visit www.LEGOImagineNationTour.com to learn more about the tour, to explore dates and session times, and to purchase tickets.
Friday October 14 from 4pm – 8pm
Saturday October 15 from 9am – 1pm & 3pm – 7pm
Sunday October 16 from 9am – 1pm & 3pm – 7pm